Chotune Stationery won the 2020 "China Brand Annual Award Stationery N0.3"
Ningbo, December 16, 2020 / By Qi Agency / -- On December 15, hosted by the Coop Brand Lab, the 2020 (17th) China Awards, known as the "Chinese Brand Oscar" The Brand Annual Awards held a grand conference in Ningbo. Over the years, it has been deeply involved in building its own brand, and Qiutu Stationery has won the 2020 "China Brand Annual Award Stationery N0.3" with its strength.
The World Brand Lab is recognized as one of the top ten brand value assessment institutions in the world. Its "China Brand Annual Awards", which has been released for 17 consecutive years, is a barometer of changes in consumer brand preferences, and its judging standard is well-deserved brand influence.
Jia Aisi, chairman of the World Brand Lab, said: "A brand is the image of a country, and I hope more people in the world can learn about Chinese stories through Chinese brands. Over the past decade, we have witnessed the rapid growth of Chinese brands, many of which already have A powerful world influence."
As early as June this year, Qiutu Stationery was ranked 392nd among the "China's 500 Most Valuable Brands" by the World Brand Lab with a brand value of 1.23 billion yuan. This time, it won the "2020 China Brand Annual Award - No.3 in Stationery Industry", which is not only the re-affirmation and recognition of Qiutu Stationery by global professional review experts, but also shows the leadership of Qiutu's industry and global brand influence. Continue to improve.
As a national stationery that is deeply engaged in the construction of its own brand, Qiutu has always adhered to the mission of "making learning and work happier and more efficient". From importing stationery as an agent, to independent research and development and mastering the core pen-making technology, Qiutu Stationery has become a well-received The national brand favored by Chinese consumers is one of the largest stationery manufacturers in the world. Over the past ten years, Qiutu has maintained high-quality double-digit growth. In 2019, its total revenue reached 1.3 billion yuan, a year-on-year increase of 13.9%.
Over the years, Qiutu has adhered to independent research and development and design innovation, always starting from the pain points of users, and investing more than 30 million yuan each year in the design and development of products and technologies. The new products on the production line can be presented in all retail terminals across the country within 7 days. It has won the Light Industry Technology Award for many times, has more than 300 patents, and won four international design awards: the Red Dot Award, the Japanese G-mark Award, and the American IDEA Award. , The level of product design has been recognized by international professionals. In 2019, Qiutu Stationery Laboratory was officially accredited by the China National Accreditation Service for Conformity Assessment (CNAS), and its testing capabilities were in line with international standards. In the future, Qiutu will continue to lead the industry standard with high-quality stationery and promote the high-quality development of the industry.
Since its establishment, Qiutu has never stopped, accompanied countless Chinese people to grow up, and always insisted on "making good Chinese stationery with warmth". In recent years, Qiutu is creating a road of innovation in Chinese stationery. Products, brands, channels, etc. have been continuously upgraded and innovated to complete the gorgeous transformation from Made in China to Created in China. After 10 years of development and growth and going abroad, the good stationery made in China has been exported to more than 50 countries and regions.
With the continuous improvement of Chinese consumers' confidence in local brands, the influence of Chinese brands in the new era is growing. 2020 is the first year of the "Thirteenth Five-Year Plan", and also the first year of Qiutu's new five-year strategy. Qiutu will improve the quality and efficiency of development based on the new development concept, and become a leader in the world stationery industry in terms of products and technology; From stationery to cultural and creative life, we will continue to improve our own structure, build a world-class stationery brand, and accept the test of the international stage with the strength of Chinese brands.
