Zhang Aiqing, President of Qiutu Stationery, won the 2019-2020 Ningbo Outstanding Entrepreneur Nomination Award
The leaders of the Organization Department of the Municipal Party Committee, the Municipal Economic and Information Commission, the Municipal State-owned Assets Supervision and Administration Commission and the Chairman of the Municipal Enterprise Federation were awarded 20 "2019-2020 Shanghai Outstanding Entrepreneurs" and 10 "2019-2020 Ningbo Outstanding Entrepreneurs Nomination Award" "The award-winning entrepreneurs will be awarded. Mr. Zhang Aiqing, President of Qiutu Stationery, won the "2019-2020 Shanghai Outstanding Entrepreneur Nomination Award" and attended the commendation meeting.
Zhang Aiqing, Vice Chairman and President of Ningbo Qiutu Stationery Co., Ltd., was born in Shantou, Guangdong in 1970. In the 1990s, in two small bungalows in Hengshan Village, Gurao Town, Shantou, Qiutu took the first step in starting a business, starting from acting as an agent for foreign stationery, developing its own research, production and sales system, and gradually establishing its own brand, which has now become a global brand. One of the largest stationery manufacturers, the output of light markers exceeds 1 billion a year. In the past ten years, Qiutu has maintained rapid double-digit growth, with revenue of 1.3 billion yuan in 2020, a year-on-year increase of 13.92%.
A small pen looks simple, but it contains extremely high technical content. Taking the manufacture of a marker pen as an example, the marker pen mainly includes two parts: the pen shell and the pen core. The pen core is composed of the pen head, ink, and tail oil connection. The pen head is the core key component of the entire pen. "A pen may seem simple, and there are more than 20 processes involved in the manufacture of a single pen head. Don't look at this small pen head, we have an entire scientific research team studying it, and the processing accuracy and processing difficulty are no less than that of a precision watch. components." said Zhang Aiqing, president of Qiutu Stationery.
Since its inception, Qiutu has always adhered to the ideal and determination of "making a good Chinese pen", constantly overcoming difficulties and climbing the peak. Qiutu has established a relatively complete research and development mechanism, and has undertaken various national scientific research projects. Qiutu invests more than 30 million yuan in product technology research and development every year, and currently has more than 300 patents. The production scale of nibs and the core technology of nib ink are in a leading position in China's pen industry.
As a responsible corporate citizen, Qiutu Stationery has practiced its corporate responsibility and mission since its establishment. Up to now, Qiutu has more than 10,000 retail terminals across the country that use the "Qitu Stationery" store sign, creating more than 10,000 bosses in the stationery retail industry, covering the livelihood of more than 20,000 partners in the supply chain and marketing network, and every day The purchasing choice of over 1 million consumers. In addition, Qiutu's public welfare steps have been involved in education, poverty alleviation, environmental protection and other fields.
In the face of the constantly escalating consumer demands of Generation Z, corporate reform and innovation are crucial. Qiutu continues to explore new retail models, including upgrading offline stores and building new retail stores such as Rouge Sundries Club and Qiutu Life Museum to enhance consumers’ shopping experience. Qiutu also cooperates with major museums, art galleries, independent illustrators, writers, etc., and combines various IPs to create products that continuously surprise consumers, give products more empowerment, and carry out synchronization with consumers in the new era. Frequent communication and deepen emotional connection.
Today, Qiutu has grown into a well-known stationery brand, and has gone abroad to sell good stationery made in China to more than 50 countries and regions around the world. "Qiutu has continued to grow and develop in the past 10 years, and has created a road of innovation in Chinese stationery, constantly stimulating the vitality of market players with reform and innovation," Zhang Aiqing said, "As a member of Made in China, Qiutu believes in long-termism and insists on doing the right thing. In the future, we will continue to achieve a depth of 10,000 meters in a one-meter-wide industry, and continue to move towards a world-class stationery brand.”
